The Premium French brand looks to retain customers with a Guaranteed Future Value program.
Peugeot Citroën South Africa has introduced a "Guaranteed Future Value" program, ruling out extending its warranty period of three years or 100 000 km. Instead the program encourages owners to upgrade their vehicles more often without incurring additional costs.
“The South African market is undergoing a shift that is line with international trends where we see customers shifting from vehicle ownership to mobility. Although it is in its infancy here in South Africa we can already see this trend developing and obtaining traction.
Our Guaranteed Future Value ensures that our customers can drive a new Peugeot vehicle every few years without incurring unforeseen or additional costs” said Francisco Gaie, Managing Director of Peugeot Citroën South Africa.
Peugeot now offers an Assured Future Value (AFV) financial agreement called Motion Finance™ a product of WesBank.
“In today’s world of mobility, we understand that customers are looking for peace of mind when it comes to financing their vehicles” said the Marketing Manager, Dineo Mofokeng.
“With Motion Finance™, Peugeot Citroën South Africa guarantees customers the future value of their vehicles.”
Speaking at the launch of the Peugeot 3008 SUV in early August 2017, Francisco Gaie, acknowledged the concerns around Peugeot’s ‘trade-in value perceptions’ and gave his assurance that he would do everything possible to alleviate these interpretations. “We believe our GFV program is a step in the right direction and will change the perceptions on Peugeot’s trade-in value.” he said.
The new future-value program will initially be rolled out on the Peugeot 208 Active model and subsequently be introduced across the range. “We are positive that customers will welcome the introduction of the Guaranteed Future Value programme which will encourage them to replace their vehicle at the conclusion of their three-year warranty” Francisco added.
How it works?
All you need is to:
At the end of the Motion Finance™ agreement period you can choose one of three options provided that all conditions of Motion Finance™ are met:
This will not form part of the Motion Finance™ agreement. You will enter into a traditional finance agreement under new terms and conditions.
Several car manufactures offer a guaranteed value program, linked to a lease agreement or finance contract. This usually hinges on the car being returned with a complete service history, without major damage and within a pre-determined mileage limit.
At the end of a pre-defined period, most programs allow customers to upgrade their vehicle, or hand it back to the dealership.
Peugeot Citroën South Africa now also offers a service plan to insure the guaranteed buy-back of your vehicle. The Peugeot Protect plan will maintain and restore your vehicle (for an agreed period) from damages that result from everyday wear and tear in return for a small fee.
This will assist customers in keeping their vehicles in showroom condition, thereby guaranteeing the future value of their vehicle.
“The Peugeot Protect plan is not limited to models purchased on the Guaranteed Future Value (GFV) program it covers all new & used Peugeot transactions.” Francisco concluded.