Principle of the operation

Environmental conservation is a key concern for Peugeot.

This is testified by the Lion brand innovations in the area of engines, and in particular

the "Operation Carbon" programme.A real green lung, made in Peugeot, Operation Carbon

reflects the determination to fight as directly and effectively as possibleagainst the increasing

greenhouse effect. This ecological scheme involves the creation of a carbon sink. It takes the concrete

form of large-scale reforestation of deteriorated land and the restoration of biodiversity in the Amazon.

Supported by theinternational scientific community, developed by Peugeot and carried out by the

French National Forestry Board (ONF),in partnership with the French-Brazilian NGO Pro-Natura,

Operation Carbon has a time frame of about a hundred years, the time needed to restore the

balance of this ecosystem.