The Peugeot "Brand Room" on the world's grandest avenue.
Peugeot Avenue Paris, a 300 m2 area at the heart of the world's grandest avenue, presents the brand’s values and and its move upmarket. With its new design, the Brand Room has a façade surmounted by the stylised jaws of a springing lion. Concept cars, vehicles of legend and production models are on show, poised to tell their story during five entertainment productions each year.
Peugeot Avenue Paris is a space where Peugeot meets the public, a place that lives and creates experiences and emotions, where people get involved. Visitors can get to know the brand and experience it. Peugeot Avenue offers interactive, educational and fun devices for grown-ups and children alike, with entertainments that are changed regularly. Events are organised too, to communicate the brand's news and celebrate the unmissable moments of Parisian life.
"From Dust to Road" display
From 16 March to mid-September, Peugeot Avenue welcomes the Peugeot SUV range around the 3008DKR, projecting towards the new Peugeot 3008, “Car of the Year”, and the new Peugeot 5008. Visitors can also find out more about the new Peugeot 2008 through a 3D drawing experience featuring the SUV range in “Dust” and “Road” universes, used as backdrops for the visitor’s 3D drawing.
Peugeot Avenue celebrates the four crews of Team Peugeot Total in this year’s Dakar rally.
Visitors can experience two unique ‘immersive’ experiences on the tracks of the Dakar Rally until 13 March 2017: get behind the wheel of a 2008DKR, winner of the 2016 Dakar, or as S. Loeb’s co-pilot.
"Amplify your Senses" display
1st October 2016 saw the arrival of the latest SUV from the lion brand at its new Peugeot Avenue Paris autumn event: the new PEUGEOT 3008. The event features a range of experiences enabling visitors to explore the interior of the new vehicle, as well as the new PEUGEOT i-Cockpit®. The “Amplify your Senses” event is running until 14 December 2016.
"Beyond Cities" display
From 15 June to 26 September 2016, Peugeot Avenue Paris display the new PEUGEOT 2008, the brand’s new SUV featuring an assertive design, and the PEUGEOT Quartz concept car, which embodies PEUGEOT’s vision of SUVs with an expressive design and innovative materials. An immersive experience allows visitors to learn about the benefits of the Grip Control adapted traction system.
"Drive to Tennis" display
From 2 April to 12 June 2016, the brand's flagship, Peugeot Avenue Paris, is celebrating PEUGEOT's international ambassadors, including current ATP world number 1 and brand ambassador since 2014: Novak Djokovic. The world of tennis is everywhere thanks to the Roland Garros special edition, available on the PEUGEOT 108 and 208, the PEUGEOT RG21 hybrid bike and the PEUGEOT Django 125cc scooter.
"BY Peugeot Sport" display
From 7 January to 13 March 2016, Peugeot Paris is wearing PEUGEOT SPORT colours. Impressive winning Lions illustrate the new BY Peugeot Sport display: alongside the 2008 DKR 2015, the 208 Pikes Peak used by S. Loeb to smash the race record, the 908 Le Mans victorious in 2009 and, to accompany with dignity its illustrious predecessors, the brand’s latest racy version of the 308 GTi.
"Inspiring Christmas" Entertainment
From 18 November 2015 to 3 January 2016, Peugeot Avenue Paris welcomes the latest concept car from the lion brand: PEUGEOT FRACTAL, this urban electric coupé brings together all the elements of PEUGEOT's know-how. Once again, Christmas has inspired PEUGEOT DESIGN LAB, which is presenting the second series of its successful little lions, LEO'Z Art Toys, launched for Christmas 2014.
"Magnetic Energy" Entertainment
The Peugeot flagship on the Champs-Elysées is inviting its thousands of visitors to awaken the energy within them between 4 June and 6 September 2015... thanks to the new PEUGEOT city car! Under the sign of the dragon and its dynamic orange colour, Peugeot Avenue Paris has transformed its façade in the blinking of an eye into an advertisement for the new Peugeot 208.
Peugeot Avenue has an image products boutique, where you will find a wide choice of items that convey the brand's values and define Peugeot as a unique mixture of excellence and emotion. These worlds range from the traditional pepper or salt mill to irresistible miniatures of emblematic Peugeot cars and Peugeot-branded style or technology products.
Enter the world of PEUGEOT Lifestyle.
T-shirts, polo shirts, bags and key rings; our collections come with our commitment to quality, excellence and design.
Our miniatures are reduced size models of landmark vehicles in PEUGEOT history. Miniature sports, modern, concept and vintage cars; as a collector or a fan of beautiful cars, you'll find one for you!
Dress your mobile devices with taste with this range of bags, headsets and covers, all with the PEUGEOT brand. And don’t forget to take a look at our pens, notepads, USB keys and Bluetooth speakers.
PEUGEOT also thinks about children, with a great selection of soft toys and other products displaying the brand's colours and values. Pass on PEUGEOT's passion to your child with quality toys.
Over the years, PEUGEOT utensils, including household mills and grinders, have claimed their place on the tables of the best restaurants, thanks to their quality, design and functional mechanism.
Discover the full Peugeot GTi sports spirit through our range of polo shirts, bags, key rings, watches, accessories and umbrellas for both men and women.
PEUGEOT celebrates the history of the motor car. A PEUGEOT Vintage product is a great gift idea for enthusiasts of the Lion brand, and conveys an epic voyage spanning two centuries.
136 Avenue des Champs Elysées
75008 Paris - France
Tel : 00 33 (0)1 42 89 30 20
Access : Metro line 1 (Georges V)
Bus line 73 (Georges V stop)
Opening hours :
From Sunday to Wednesday, 9.00 a.m. to 7.00 p.m.
From Thursday to Saturday, 10:30 a.m. to 11:00 p.m.
Summer & Christmas open permanently, 10:30 a.m. to 11:00 p.m.